Sure, a lot of travel products are undifferentiated from competitors offerings and, at the cheap end of the market, traveling can be tiresome and boring but its just not true to say that travel companies don't supply products to bypass queues and offer an exemplary experience to their customers. They even have a name for this product segment, its called "First Class". If you want to sail through check-in, never be bothered with rental car lines and be feted by attendants then buy yourself a first class ticket and see what the travel experience can be.
For the ultimate, shell out nearly $500,000 for a six month round the world cruise on the Queen Mary 2, no crushing your luggage into an overhead locker during that trip.
Most people want to get from A to B as cheaply as possible because their hard earned dollars are spent at their destination. And if your boss has you schlepping from greater to less Podunk its not meant to feel like a vacation but spare a thought for the John Adams, who rode on horseback 640 km through winter snows from Braintree to Philadelphia at the time of American Independence and had to pack his own bags.
My take after a lot of trips to a lot of destinations is that if you just go with the flow even modern day travel can be a great experience.
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